Online or offline, people are the same. Human nature doesn’t change. Many people and organizations are trying to gain traction in Social Media and they’re missing the boat. They often think that if they talk more, they’ll get people’s attention. This is a rookie mistake. It’s like dating. If you just talk about yourself all the time, the other person will smile politely while looking for an exit. Think of the word “engaging.” As in “to engage.” We engage when we come up for air and let the other person talk. Develop the habit of asking better questions. Don’t do like new salespeople do with the whole say it and spray it mentality. Be more engaging. Ask more questions. And then sincerely listen.