We can’t outrun our character. And that’s a good thing. In a more and more interconnected world, when we sincerely strive to add massive value what goes around comes around. A lot of folks think they have to “be” a certain way on Social Media. Here’s the nine-hundred pound elephant in the middle of the room: if you’re trying to present yourself as anything other than what you really are, you will be found out very quickly and any knowable, likeable, trustable traits you’ve been attempting to present will be shattered. You’re unique. Just like everyone else. You were designed a certain way and to attempt to be anything that you’re not is a lesson in futility. Be what you are while continually getting better at being you. Share yourself, what’s interesting to you, your passions and your enthusiasm. That’s your unique voice.