It takes so little to be above average. In a more and more interconnected, over-caffeinated, hyper-competitive, Mach 5 with your receding hairline on fire world, it’s easy to forget to make personal connections. And most people just hit the Like button on Facebook, Accept Connection button on LinkedIn and Follow button on Twitter.
If someone walked up to you in real life, stuck out their hand and introduced themselves to you would you look at them, ignore their extended hand and just turn around and walk away? If you did, your mother would smack you.
Don’t be a Social Media drive-by Liker, Friender or Follower. That’s what the masses do. By the way….watch what 95% of society does and do just the opposite. Always, and I mean always, personalize everything. Send a personal note saying thanks, asking them how they heard of you and how you may be able to help them in some way. I did not say to try to sell them something.
“But Kevin, I’m so busy. I don’t have time to reply to everyone’s messages.” If you’re thinking this you have all the evidence to prove that you don’t know how to build, enhance and maintain relationships. And that manifests itself in having to smile and dial every morning, selling on price, a tough time finding a job and a thousand other ways.
You don’t have time not to personalize everything. We are successful to the extent that we master relationship building. Now more than ever.