Corporations Can’t Outrun Their Character

I love this post by Seth Godin: http://sethgodin.typepad.com/seths_blog/2012/08/corporations-are-not-people.html

I tell my audiences all the time that we can’t outrun our character. Neither can corporations.

Chris Brogan talks about humanizing business. I completely agree.

We are in an age now where what goes around, comes around. Literally at the speed of light. On fiber optic cables made of light called the internet.

Do the right thing. Because it’s the right thing to do. And all the wonderful things that will happen and come back to you in return will be the icing on the cake.

 

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