Society programs us to think that we have to always be bigger, faster, stronger, etc. This is especially the case in business. But this isn’t true. It may have been in the past, but it’s not now.
It would serve people well to revisit from to time why they are doing the things they’re doing as business owners. Did they get into business to build the biggest, most profitable, etc, whatever?
Most of the time they didn’t. They got into business to earn a good living providing a product or service they have a passion for at a fair value to people who are desiring it.
When you get seduced into thinking that your company has to be the biggest, most profitable, etc, many mistakes will follow because your decisions will be built on the wrong foundation.
As the world becomes more and more interconnected and niched, you can do quite well without having to be Microsoft or Wal-Mart. The question is, what kind of value are you delivering and to whom? Focus on figuring out how you can deliver massive value and use Social Media to identify and connect with your ideal clients.
Don’t worry about blanketing the marketplace. Create raving fans and they’ll do that for you. If that’s what you want. And if you don’t want to scale your biz, you don’t have to. You can live very well with your boutique biz with your hand-chosen clients.