There are a lot of self-professed “Social Media Guru’s” out there. I think that many people call themselves guru’s because they can’t spell “charlatan.” When you deliver massive value, the word gets around. All things being equal, people do business with and refer business to people they know, like, and trust. Not people who call themselves “guru’s.” It’s kinda like being a lady. If you have to tell people you are….maybe you’re not. Someone tooting their own horn is actually telling people a lot more about themselves than they realize. And it’s not a good thing they’re telling about themselves. Add massive value. What goes around comes around. Let other people toot your horn. Do awesome work and they’ll toot your horn all day long. Don’t worry about the tooting. Just massively deliver the goods.