4

Always Be Connecting

There’s a saying that many sales trainers use quite frequently which is, “Always be closing.”  If we’re “always closing” then the people we do business with will always feel pressure.  Most people don’t like pressure and don’t want to “be closed.”  Most of us want to be relaxed and comfortable in buying situations.  And, quite frankly, in all situations. I prefer the term, “Always be connecting.”  Knowing that all things being equal, people do business with and refer business to people they know, like and trust…connecting is a far better strategy than closing.  And I’m hesitant to even use the term strategy.  That sounds too “M.B.A.” to me.  If friendship is a strategy than I guess I’m a strategist.  I prefer to think I’m just a friend. As we take a sincere interest in other people, good things start to show up.  Good things like job opportunities, referrals, clients, joy, …

10

Arouse in the Other Person an Eager Want

I have been on a Dale Carnegie kick lately.  Well, for the last 20 years.  That's "lately" in a larger sense.  A Carnegie maxim is “Arouse in the Other Person an Eager Want.”  People are far more alike than different.  And everyone is pretty much like you and me: we are all interested in what we want.  This is so obvious that we often don’t even see it.  The fish doesn’t know that it’s wet.  Everything you’ve ever done was done because you wanted something. The only way to persuade someone to do anything is to talk about what they want and show them a way to get it.  There is no other way.  As simple as that sounds it is something we overlook all the time.  Arouse in another person an eager want and they will move mountains.  Fail to do this and they won’t move an inch.  As …

1

Let’s Talk About LinkedIn Recommendations

LinkedIn is one of the best places for you to showcase the professional that you are.  I often tell my audiences that one of the reasons that LinkedIn is so important to your success is because Google is so twentieth century.  When someone Googles your name they see a lot of information and some of it may not show you the way you would prefer.  By creating a robust LinkedIn profile you can present yourself in the most favorable light while increasing your visibility, showcasing your credibility, gaining clients or locating and securing your next position.  You have the ability to allow people to write Recommendations for you on your LinkedIn profile.  This is a good thing.  A very good thing.  Of course you paint yourself in the best light when you create your LinkedIn profile.  You’re biased because you’re you.  By having people who have done business with you …

22

Give Honest and Sincere Appreciation

In keeping with my recent Dale Carnegie theme, one of the “Carnegie-isms” is “Give Honest and Sincere Appreciation.”  This is very important in all interpersonal relationships, whether online or offline.  We should never forget that all our associates are human beings and hunger for appreciation.  Remember the phrase: “the desire to be important.”  It is very significant.  Anyone can point out when someone has screwed up.  Unfortunately, the only recognition that many people ever get is when they mess up.  I suggest that we sneak up and catch people doing something right. Don’t flatter people.  Flattery does more harm than good.  Appreciation is sincere and flattery is insincere.  One comes from the heart out and one comes from the teeth out.  One is unselfish; the other selfish.  Think about people’s good points and we won’t have to resort to something as cheap and false as flattery.  People aren’t stupid; they …

Why Networking Is Important

Remember the old days (in the last century) when your parents told you to go to school, stay out of trouble, keep your nose clean, study hard, get good grades, get a good job, work there for 40 or 50 years, retire, move to Florida and enjoy the good life?  Were you told this like I was?  How’s that working out?  That may have worked at some point way back in the past, but even ten year olds know that it doesn’t work this way today. Networking has always been a smart thing to do and never more so than today.  Especially today.  Networking is the cultivating of mutually beneficial, give-and-take, win-win relationships.  In a more and more interconnected world it is very smart to build strong networks.  The days of working in a silo and not connecting with folks outside of your silo are over.  Just look at Social …

10

Don’t Criticize, Condemn, or Complain

Most folks know that I am a bit of a Carneholic.  That's a Dale Carnegie-aholic.  "Hello, my name is Kev, and I'm a Carneholic."  Whether I'm speaking onstage on Online or Offline Networking, LinkedIn, Facebook or Twitter or anything else (and God knows I fall into some rabbit holes), you can bet your life that at some point in my speaking or training engagement, the Carneholic will emerge.  This is because Dale's book "How to Win Friends and Influence People" has made such a major difference in my life.  And not just my life, but a lot of other people's lives also.   One of the Carnegie maxims is "Don't Criticize, Condemn or Complain".  This is profoundly simple wisdom.  And something that should be taught to every child from the moment of their birth.  We become like the people we associate with whether we're young or old.  And most of …

WIIFM

When you're networking remember that everyone has WIIFM written on their forehead in invisible ink.  "What's In It For Me?"  This is true regardless of the person's age, gender, occupation or anything else.  There are some things that we all share in common and this is one of them.  There is no subject that is more interesting to each of us than ourselves.  So the best networkers remember this and use it to create win-win relationships.  Now, let's clarify upfront that we're not talking about manipulation or slickness.  Although, if you look up manipulation in the dictionary it means "to handle skillfully".  Most of us could use a little more skillful handling although the word "manipulation" is usually used in a negative connotation.   So, knowing that people like to talk about themselves, it's not a stretch to realize that the other person is looking for a way for this …

13

Kick It Up A Notch

Because people can't read minds, we make decisions about the folks that we meet and network based on things like clothes, body language, eye contact and other factors.  Of course, we also make decisions based on the other person's credibility as it relates to what kind of work they do.  But there is something that a lot of people don't think about when they're networking that they should notice about themselves and others.  Enthusiasm.  Are we giving the impression that we enjoy the kind of work that we do?  Are we giving the impression that we're interested in the other person?  Quite often, people don't realize that they are sending mixed signals. Have you ever met the person who says they're excited and you're thinking "Why don't you notify your face?"  I meet them from time to time.  People are picking up subtle clues all the time as to the …

Twitter for Non-Twits

Do you think that Twitter is just about 13 year olds talking about what they had for lunch and the Jonas Brothers?  C'mon, if you're not currently using Twitter, you know you do.  If so, you're right.  But, that's like saying that the phone is about 13 year olds talking about what they had for lunch and the Jonas Brothers.  So, it's not about the phone, it's about the conversation.  My suggestion is not to listen to the conversations of 13 year olds, but that's just me.  Twitter is the world's best real-time business tool.  Now let's agree that anything that is on Twitter (or Facebook or LinkedIn or any other Social Networking site) is open for public review unless certain privacy settings have been set.  And if it's private either don't post it or use the privacy settings.  So, we're not talking about stalking here, we're talking about common …

Listening Is So Important

We never outgrow the need to have our feelings known and much of the conflict in our lives can be explained by one simple fact: people don’t really listen to each other.  In a more and more hyper-paced world we sometimes fool ourselves into thinking that we can do more than one thing at a time.  The truth is that we just end up doing one thing poorly after another.  We’ve gained unparalleled access to information and lost something very important.  We’ve lost the habit of concentrating our attention.  The simple art of listening isn’t so simple.  Take the time to focus and listen to people.  Regardless of how much we take it for granted, the importance of listening cannot be overestimated.  The gift of our attention and understanding makes other people feel validated and valued.  Our ability to listen, and listen well, creates goodwill that comes back to us.  …

LinkedIn 101

LinkedIn is the world’s largest and most successful networking site.  There are over 70,000,000 people using LinkedIn.  The average LinkedIn user is 42 years old and earns $107,000 per year.  Not a bad demographic. If you’re working, a LinkedIn profile is a must-have, not a like-to-have.  This is because just about all savvy businesspeople go to LinkedIn to do their due diligence in regards to who to do business with, sell to, buy from, etc.  This is not about spam or stalking.  This is about adding value to every relationship because (and you can write this in stone) “All things being equal, people do business with and refer business to people they like, know and trust.”  My friend Bob Burg came up with that quote back in the early 1990’s and I use it every day all over the world, because it’s as true as gravity. In upcoming newsletters, I …

8

We Become What We Think About All Day Long (whether we want to or not)

I had a great phone conversation today with an old friend.  Remember that technology – the phone?  Great tool.  Anyway, we were talking about success, goal-setting and things like that.  He knows that I read a lot of books on success, psychology, and personal development and he asked if I could distill in one sentence the essence of the many books that I’ve read on these subjects.  It didn’t take me long to formulate a sentence.  And it’s not originally mine.  There’s nothing new under the sun, and everything is just a variation on everything else.  So the sentence is “We become what we think about all day long, whether we want to or not.”  There have been a lot of other people who have said this in the same or similar wording.  James Allen said “As a man thinketh, so is he.”  Or was that Jesus?  I can’t remember.  …

17

Effective Networking Email Template

Effective networking is a lot like matchmaking.  As you are out and about meeting people, always be thinking about who they should know.  By taking a sincere interest in people and learning what kind of work they do, you will be able to refer people and resources to them.  You can always tell when you’re dealing with a good networker when they say, “You know, I need to introduce you to so and so.”  That differentiates them from a lot of people right there but the great networkers take it one more step.  They actually facilitate the introduction. Anyone can say that I need to introduce you to so and so, but the pros actually do it.  This may sound shocking, but so does the fact that people do things that they know are bad for them.  We all do this in different areas of our lives.  We’re all hypocrites …

2

Listen Up

We never outgrow the need to have our feelings known.  When we meet people we need to remember that everyone likes to feel appreciated.  Whether the person is a white collar, blue collar or no collar worker, we are all so much more similar than we are different.  DNA has proven this.  I’ve heard that all humans are genetically 99% the same.  It’s the 1% difference that we tend to see and focus on.  Skin color, height, gender, hair or lack thereof…you know the drill.  I also recently heard that all life on earth is at least genetically 90% the same, whether you’re talking about a banana or a whale.  Well, I know some people that have much more in common with bananas than humans, but I digress. Much of the conflict in our lives can be explained by one simple fact: people don’t really listen to each other.  We …

Always Make It Personal

There was a time in business when there was your personal life and there was your business life.  I think that most people would agree that those lives started to blur together a long time ago.  With the advent of Social Networking, the dividing line has completely evaporated for a lot of us.  Personally, I think this is a great thing.  We’re not talking about stalking here, we’re talking about transparency.  This is our opportunity to let people know that we’re not corporate drones and that we have souls and are compassionate.  Being a great businessperson, networker, or whatever and caring about people are not mutually exclusive. We need to remember that we’re not dealing with companies, corporations, institutions and son on – we’re dealing with people.  It’s easy to forget that sometimes, especially when you’re in line at the DMV and places like that.  We feel like we’ve become …

2

Keep It Positive

We become like the people we associate with.  This is true whether we’re five or fifty-five.  There are certain kids that we don’t want our kids to hang around with.  The reason for this is because we intuitively know that we become like the people we associate with and we don’t want our kids becoming like “those kids”.  So, at what age does that change?  It doesn’t.  Adults are just kids with long, hairy legs.  Just like little kids, we become like the people we associate with.  Knowing this, it may serve us well to choose to associate with positive, uplifting people.  I’m not talking about hanging around with people that are in denial that there is crap in the world; just people who choose to focus on the positive.  Everyone has crap in their life and anyone who tells you that they don’t needs a checkup from the neck …

7

Don’t Be A Twit

Everybody and their brother are now on Twitter or will be soon.  Twitter is a fantastic platform for making introductions and finding people that you want to communicate with.  The key wording there is “communicate with”.  Not communicate to, or sell to, or pitch to, or spam to, or scream at.  Once again, Social Media is a great magnifying glass on people’s character.  We can’t outrun our character and no matter where we go, there we are. Quite often, when people get started on Twitter they think it’s all about having the biggest following.  This is a tell (see previous blog post for explanation of “tell”).  Wanting to have the biggest following is all about ego.  I can hear some folks right now.  “No it’s not, Kev.”  Uh…yes, it is.  When you build and sustain relationships on Twitter (as in the offline world) you don’t need to have a gazillion …

6

How May I Serve You?

There are a lot of strategies and techniques that are proposed to break people’s attention and get them to focus on us and our message.  I find that most of these maneuvers are very self-serving and pretty simple to see through.  I also believe that only every waking moment of our lives we are sending messages that I call “tells”.  In Vegas, a “tell” is a sign that you give off unintentionally regarding what you’re holding in your hand.  Actually, we give off “tells” all the time.  The question is whether we are aware we are doing this or not. Not to be sexist, women tend to pick up on tells more frequently than men.  Maybe it’s their intuition, or their experience in reading through a lot of b.s. from guys.  Who knows?  As guys, we often don’t realize that our body language, eye contact, intonation, listening, or lack of …

1

Don’t Forget About Traditional Networking

You would have to be Tom Hanks living on an island with a volleyball named Wilson not to know that Social Media is hotter than a blowtorch right now.  And while that’s all well and good, there are many, many people who seem to have forgotten that traditional networking still exists.  Actually, it’s stronger than ever for real networkers because the effective use of Social Media opens up tons of doors for traditional networking. Up until a few years ago, you never had to differentiate between “offline” and “online” networking.  Social Media/Networking has changed all that.  And while they may seem separate, in fact, they are far more alike than different.  The irony is that we are not networking “with” computers, but “through” computers.  And the best networkers move it offline as quickly as they can in order to develop true relationships with their networking partners. Organizations like BNI and …

2

LinkedIn Reaches 70,000,000 Users

LinkedIn recently hit 70M users worldwide.  While less than 40M are in the USA, LinkedIn’s American growth is staggering.  I was using LinkedIn back in 2003 and I was like a voice crying in the wilderness.  I would encourage people to start using the site for networking, job searches, business due diligence and other purposes.  Quite often, people didn’t create a profile at the time, but they are now.  Boy, are they now. The world is getting smaller.  Whereas only a few years ago you would almost never heard of LinkedIn in the press, now you’re hearing about it every day if not multiple times a day.  Most people have figured out that Social Media isn’t a pet rock, mood ring or hula hoop.  This isn’t going away.  Facebook and Twitter have been very social by nature and LinkedIn has always been about business.  But I’m seeing changes on LinkedIn.  I’m …