LinkedIn 101

LinkedIn is the world’s largest and most successful networking site.  There are over 70,000,000 people using LinkedIn.  The average LinkedIn user is 42 years old and earns $107,000 per year.  Not a bad demographic.

If you’re working, a LinkedIn profile is a must-have, not a like-to-have.  This is because just about all savvy businesspeople go to LinkedIn to do their due diligence in regards to who to do business with, sell to, buy from, etc.  This is not about spam or stalking.  This is about adding value to every relationship because (and you can write this in stone) “All things being equal, people do business with and refer business to people they like, know and trust.”  My friend Bob Burg came up with that quote back in the early 1990’s and I use it every day all over the world, because it’s as true as gravity.
In upcoming newsletters, I will explain some of the ins and outs of LinkedIn to assist you in showcasing yourself in the best possible light, positioning yourself for your next opportunity, and connecting with strategic partners.

Here’s a gift for you: if we’re not already connected as 1st Tier Connections on LinkedIn, please send me a LinkedIn connection request.  Because I have been using LinkedIn for seven years and because I have over 16,200,000 connections on LinkedIn, when I accept your invitation, over 2,000,000 connections will be added to your LinkedIn account for free.  This will save you seven years of building your network and will add immense value to your LinkedIn experience.  Here I am:

You can only add me as a connection if you have a LinkedIn account, so if you don’t, take the five minutes and start to set one up.  You’ll be glad you did!

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