One of the neat features of LinkedIn is the ability to see who’s looking at your profile. There are some limitations to this, but it can be a valuable tool if you use it correctly. It will serve you well to take a minute every morning to see who has been checking you out. How about sending them a message like, “Hi Mary, I noticed that you were looking at my profile. Thanks for taking a few minutes out of your busy day to check me out. How may I serve you in some way? I always seek to add value to all my personal and professional relationships. I’d love to help you in some way. Make me prove it. Kev :)” Now, you may be thinking, “Really? You would type something like that?” Word for friggin word, my friend. And “friggin” isn’t a cuss word, it’s a New Jersey …
Speak Their Language
Remember that everyone has “WIIFM” written on their forehead in invisible ink. WIIFM stand for “What’s in it for me?” I just returned from a speaking engagement for a multi-billion dollar financial services firm. They’re one of my favorite clients and I’ve been blessed to meet some amazing people there and they’ve introduced me to many other amazing people. I was speaking on using Social Media as a tool to add value to client and potential client relationships. There was a very savvy businessman there who said that he’s not active on any SM platforms and that he’s had many people try to get him on SM platforms. He and I shared a limo ride to the airport after my presentation. He very kindly said to me that no one had ever presented this content in a way that compelled him to participate, but that he was going to now. …
KISS: Keep It Simple Sweetie
Most people are super busy and don’t have the time to try to read minds. As you’re conveying information and value to your prospects, clients, and referral sources, remember that people want content in an easily digestible format. Many people try to impress others by attempting to look smart when they’re sharing information. Don’t do this. Keep it simple. Don’t worry about how they perceive you. Their opinion of you is none of your business. What does KISS stand for? Most folks will say, “Keep it simple stupid.” I disagree. It stands for “Keep it simple sweetie.” Oh, the difference one word makes. Always take the high road. Keep it positive. Convey information and value in simple ways. Ironically, the easier it is for people to understand you the more likely you will develop more “Know-Like-Trust” relationships. And that is sweet. Sweetie.