Top Of Mind Awareness Is Easy

I meet so many business people who say they want to stay top of mind with their prospects, clients, customers and referral partners. Some of these folks fall for the offers of “We can get you 50 bajillion Twitter followers in an hour” and so on. That’s sad. How naive.

There’s a very easy way to stay top of mind. The problem is that anything easy to do is also easy not to do. How’s that NordicTrack clothes hanger in the corner working out?

The Golden Rule is the answer. You know, that “Do unto others as you’d have them do unto you” thing. If you’d like for people to say thanks when you do something for them, get in the habit of saying thanks. A lot.

If you’d like for people to refer you business, start referring business. If you’d like for people to be a little nicer, be the example. And so on. And on. And on.

The Golden Rule is called golden because it’s the most important rule. But here’s a little known secret. Shhh….don’t let this one out of the bag. Ready? Another reason why it’s called the Golden Rule is because if you develop the habit of applying it all day, every day, you’ll get rich. In every area of your life.

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