Earl Nightingale said, “We become what we think about all day long, whether we want to or not.” This is as true as gravity.
When I got into sales back when dinosaurs roamed the earth, I learned early that sales is about relationships and not closing lines. I picked up Dale Carnegie’s “How to Win Friends and Influence People” and devoured it.
I didn’t read it, I studied it. Read street signs. Read menus. Study books.
And like most people, I often told myself that I had a bad memory. And lo and behold, I did. Reread that Nightingale quote above.
So every morning when I got in the shower, I took one of Carnegie’s simple, one-sentence principles and repeated it out loud over and over until I got out of the shower. And then I repeated it while I shaved. And then I repeated it in my car on my way to my sales calls.
Over time, I memorized them. And then the results of believing them showed up in my life in terms of improved relationships and business and sales success.
Here’s the kicker…..you’re repeating something whether you realize it or not. Choose wisely.