Who Do Your Prospects Think You Are?

On a phone call yesterday morning with the CEO of a large company considering hiring me for some speaking and training engagements….
ME: “It’s nice to speak with you after exchanging some emails. What have you heard about me and the results I deliver so that I can respect your time and not tell you things you already know.”
CLIENT: “I know you help your clients significantly grow their revenues and based on the things I’ve heard you sound to me like a cross between Dos Equis’ “The Most Interesting Man In The World” and Keyser Söze from The Usual Suspects.”
ME: “pfhs*hj&eap@psbn#egh” (the sound of me laughing so hard that I spit up my coffee)
I may have to steal his line for branding purposes. ?

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