I had a woman schedule an appointment with me to discuss the possibility of hiring me to deliver some speaking and training engagements. Prior to getting on our phone conversation this morning, I went through my normal pre-call Social Media SOP (Standard Operating Procedure).
I checked LinkedIn, Facebook and Twitter quickly to learn about her so that I could add as much value as possible to our conversation and possible relationship. I quickly discovered that she went to the same two colleges that I did and that she has a newborn. I also saw that she recently returned from a trip to Aruba.
I brought this information into our conversation in a non-creepy manner and immediately started developing a “Know/Like/Trust” relationship with her. I’d be shocked if we don’t do business together. Lots of business together.
How are you using the amazing free Social Media tools available to you to build rapport with your Clients, Prospects, Networking Partners and Strategic Alliances faster? If you’d like help with this, just let me know. I’m all about paying it forward and I love for you to make me prove it.