We get better at that which we study. And pros never stop studying.
I just returned from Tom Hopkins’ very last three-day “Sales Mastery Boot Camp” in beautiful Scottsdale, AZ. Tom has been conducting these Boot Camps for over three decades all around the world. When I heard he was going to be delivering his last one, I cleared out a few days in my calendar, went online and registered. I’m glad I did.
It’s always good to return to the basics of your craft. That’s what pros do. They continue to learn more and over time they continuously return to the basics. One of my favorite quotes for many years has been, “The most important thing is to remember that the most important thing is the most important thing.” This may sound like double-talk, but it’s not.
It’s very easy to get distracted with the flavor of the month or some shiny object and lose track of what’s most important in your profession. It happens to all of us. The trick is to keep your eye on the ball.
What do you do to keep yourself focused on the most important thing in your professional life? Is it attending a quarterly seminar by a leading authority in your field? Is it studying some publication in your industry? Is it taking a very successful person in your profession to lunch once a month and being mentored?
Most people never do these things. They’ll rationalize (rational lies) that they’re too busy. Not you. You’re smarter than that. Sharpen your saw.