Between 24/7 news, Social Media, phones beeping, buzzing, etc there’s a lot of noise in our lives. It might be easy to think that these are conversations, but most of the noise isn’t conversation. Conversation is talking with, not talking at. I don’t think it’s talking to, either. It’s talking with. And most people and businesses are talking at, both online and offline. They’re not talking with. And with is where the magic is.