We hear a lot in the business world about gaining client/customer engagement. I’m a simple country boy, and although I did grow up in New Jersey, I think there were more cows and horses in my home town than people. Client engagement is a fancy word for happy, repeat clients. KISS : Keep It Simple Sweetie
Folks can keep their metrics, analytics, NASA computations and so on. I’ll stick with what Dale Carnegie taught years ago: “You can make more friends in two months by becoming genuinely interested in other people than you can in two years by trying to get other people interested in you.”
Engagement is not about advertising, spamming, stalking or any other intrusive ways of dealing with people. The easiest and fastest way to gain engagement is by being engaging. Let me repeat that, the easiest and fastest way to gain engagement is by being engaging. I just saved you over $100,000 in a marketing degree. Maybe next time you see me, buy me a glass of wine. I like New Zealand Sauvignon Blancs.
Being engaging is about taking a sincere interest in other people and letting them know that you appreciate and care about them. And it better be sincere. People are pretty smart and they know when they’re dealing with a real person and when they’re not. Be real. Be sincere. Show appreciation. Be engaging.