Earning Versus Getting

As people are trying to gain more visibility through Social Media, a question I often hear is “How do I get more connections on LinkedIn, likes on Facebook and followers on Twitter?”

I think the problem lies in their question. The question they should be asking is “How do I earn more connections, likes, and followers?”

I can show you how to get a lot of followers very quickly. And you’ll lose them just as quickly. Almost as quickly as you’ll lose your credibility.

Success isn’t something you get. It’s something you earn.

First: add massive value. Second: add massive value. Third: add massive value. Guess what fourth is.

While everyone else is trying to get, invest your time in earning your connections, likes and followers. When you earn them they won’t leave. When you earn them, they want to do business with you. When you earn them, you have relationships. And that’s the holy grail.