Attention Is The Most Valuable Commodity

In this more and more hyper-competitive, over-caffeinated, 24/7/365, Blackberry/Crackberry, Mach 5 with your receding hairline on fire world, one of the most valuable commodities on earth is attention. Yes, attention. You’re reading this right now. I am blessed to have your attention.

Knowing this, always be asking yourself how you can over-deliver in the value department with everyone you come into contact with. Everyone. Not just the folks who you think may end up being your clients. Not just the people who you think may end up referring business to you. Everyone.

The world seems to be getting smaller, but it’s not. It’s just that we’re now able to see all the hidden connections we already had, and we’re able to add more value to more people in more ways that we couldn’t have imagined ten years ago.

Get people’s attention by becoming sincerely interested in them and their business and personal lives. The technical term for this is “being friendly.” One of the smartest decisions you can make is deciding to study friendliness with the same vigor that you studied whatever you’ve chosen as a career. Because friendliness is critical to your career.

People are in a hurry. Get their attention by over-delivering. Even if it’s only over-delivering in the smile department. You’re a mosquito in a nudist colony of opportunity. And don’t forget, you only have to apply this to every human you come in contact with for the rest of your life. Easy peasy. It’s actually never been easier to get people’s attention. The simplest and most profitable math you’ll ever do is adding value.

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