Do Business With People Who Believe What You Believe

I don’t remember where I first heard it, but something that has really stuck with me over time is “Don’t work with the people who need what you have; work with the people who believe what you believe.” This may not resonate with you, but it sure resonates with me.

If you’re trying to convince (that’s code for “sell”) everyone that they need what you have, that’s a hard road to travel. And it’s the road most people travel. If you’re finding people who believe what you believe in terms of life philosophy, attitude, business practices, etc., you’ll find that life becomes easier. This is a road with little traffic.

Taking this approach means that you have to find out people’s life philosophy, attitude, business practices, etc. And most people don’t find out these things about other people. Most people are just looking to close a transaction versus open a relationship.

When you do business with people who believe what you believe, you obtain happier customers and clients, more referrals, repeat business, and a peaceful feeling when you go to sleep at night. Isn’t that what it’s all about?