Hi there! I hope you’re having a great end to your February. End of February – wasn’t it just Y2K?! If you didn’t get that last reference, I probably have cowboy boots older than you. As we covered in our last newsletter, Social Selling is made up of four things: 1)   Your Personal Brand 2)   Your Deep Network of Relationships 3)   Your Sales Intelligence 4)   Your Social Listening Today, we’ll dig into Your Personal Brand a bit.  I often tell my audiences that people who refer to themselves as “gurus” usually do so because they can’t spell “charlatan”.  And self-proclaimed gurus typically like to make their supposed area of expertise sound complicated, deep and mysterious. I choose to take the opposite approach. Let’s remember the KISS Principle….Keep It Simple Sweetie. In the old days, your Personal Brand was called your reputation. And it took time to develop, and it usually …