In a world full of “buy my product, buy my product” kind of messages, it’s nice to hear someone promoting somebody else. This is not common and differentiates the great networker from the amateur. It also says a lot about the character of the promoter. When someone is only thinking about themselves and their business, they tend to see every human interaction as an opportunity to promote themselves and their business. When someone is interested in others’ success in addition to their own, they find opportunities to spread the wealth. In keeping with Bob Burg’s maxim: “All things being equal, people do business with and refer business to those people they know, like, and trust”, it serves us well to promote others who we feel are worthy of promotion. But don’t do it from the perspective of the promoted person then “owing you”. That would be insincere and manipulative and what …