Lighten Up, Francis….

by Kevin on January 28, 2015

A long time ago, I was very “professional”, “corporate” and somewhat formal in my emails, proposals, etc like most people are and I had success. And then I eventually brought more of my personality into my biz dealings, and I still delivered valuable info and content in my communications, but I changed my greetings and endings and had even more success.

I noticed that when I start my emails, proposals, etc with things like “Hi Bob, I hope you had a great holiday season and didn’t gain 15 pounds like I did” or “Hi Bob, Did you see that Broncos game? I haven’t seen choking like that since the Heimlich video in high school health class” and ended my emails, proposals, etc with things like “And don’t forget that Valentine’s Day is coming up so get your wife something nice. Think about what you’re planning to spend on her gift and double it. Trust me on this one” or “If you ever get to Colorado let’s get together and make some crank calls or do some cow tipping. Bring bail money” the biz deals just always seem to work out faster and more profitably.

Maybe it’s just a coincidence. But I don’t think so…. ツ

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New Day’s Resolutions

by Kevin on December 31, 2014

This is the time of year when folks are talking about their New Year’s Resolutions. Being the poster child for Adult ADHD, it took me many years to accept the fact that I struggle with long-term goal setting, although over the years I muscled through and have been fortunate to accomplish some great long-term goals.

A long time ago I decided to focus instead on New Day’s Resolutions. I get up every morning, give thanks to God for another day and resolve to add as much value as possible to whomever crosses my path that day. Of course there are some business and personal goals I also focus on on a daily basis too. Daily basis, not yearly basis. Subtle distinction, huge difference.

So while many are resolving to lose 100 pounds and a foot or so around their waist while getting rich in record time, perhaps just focus on the day. And do the best you can. And then do that again tomorrow. And so on. You may be surprised as to what you can actually accomplish. Small efforts repeated over time produce massive results.

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Paying It Forward As Part Of Your Biz Model

October 29, 2014

Just had a company call me and tell me that they were referred to me by someone whom I haven’t seen in at least six years and even then I only met her once or twice in a group setting. About a year ago she called me and asked for some tips on getting a […]

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Conversation Skills Trump Social Media Skills

September 30, 2014

Most people and organizations use a “throw mud on the wall and hope something sticks” approach to Social Media. This may be an effective strategy if you’re in a commodity business, but there really are no commodity businesses, only people who have commodity thinking, but that’s a post for another time. Your success in using […]

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Was Hemingway A Typewriter Expert?

August 30, 2014

I’ve been fortunate to have been speaking, training and coaching on how best to use LinkedIn and other Social Media platforms since 2003. Yes, 2003. That makes me Jurassic in the Social Media world. From time to time, I like to reiterate a very important point. Was Hemingway a typewriter expert? Was Picasso a canvas […]

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Your Newsletter And Ezine Isn’t A “Touch”

July 2, 2014

We all get various newsletters, ezines, etc. Many people and organizations who send these out think that they’re “touches”. That’s marketing speak for impersonal mass communication. They’re not bad things, but let’s not pretend that they are in any way personal. When I work with my clients and I teach them and help them develop […]

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One Conversation At A Time

June 24, 2014

No matter how many Facebook friends, LinkedIn connections or Twitter followers you have, nothing happens until a conversation is started. A billboard on the highway isn’t a conversation. While most people are running around trying to get more “likes” remember that business is conducted one to one. You can use Social Media to broadcast your […]

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Personalize Everything

May 23, 2014

As Dale Carnegie said many years ago, “Remember that a person’s name is to that person, the sweetest and most important sound in any language.” No matter how much technology changes and no matter how sophisticated Social Media (SoMe) platforms become, human nature doesn’t change. When you have the opportunity to modify a standard invitation […]

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Anti-Social Media

April 17, 2014

There are many people who think that success in leveraging Social Media comes down to understanding analytics, marketing conversion ratios, data mining, aligning planets, smelling colors and all other forms of modern alchemy. Maybe for some of the people with tape on their glasses it does, but those things have never been important to me […]

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Unplug From Time To Time

March 27, 2014

It’s good to unplug from time to time. For the last week, we’ve been on our annual family Spring Break trip. We usually take Spring Break trips somewhere where there’s lot of sunshine, beaches, palm trees and drinks with little flags in them and this year we decided to go to Atlantis in the Bahamas. […]

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