Anti-Social Media

by Kevin on April 17, 2014

There are many people who think that success in leveraging Social Media comes down to understanding analytics, marketing conversion ratios, data mining, aligning planets, smelling colors and all other forms of modern alchemy.

Maybe for some of the people with tape on their glasses it does, but those things have never been important to me or my clients. I own a car, but I have no idea of how the transmission works and I don’t need to know how the transmission works. But I do know how to drive.

Whether online or offline, we can’t outrun our character and we can’t outrun our people skills or lack thereof. If someone IRL (“in real life” as the kids say) gives you a compliment, you’d probably thank them. Unless your social skills suck. And many people’s social skills do as it says in the Good Book “sucketh”.

If someone retweets you, mentions you on Facebook, LinkedIn, Twitter, etc and you don’t acknowledge them and say thanks, your social skills suck. I’m not trying to offend you, I’m just pointing out a BFO. A blinding flash of the obvious.

All things being equal, people do business with and refer business to the people they know, like and trust. Someone please explain to me how being rude builds know, like, trust relationships. Crickets. Buehler….Buehler….

At this point, most people start thinking, “Man, if I acknowledge people, show appreciation and develop simple social skills (etiquette or online it’s called internetiquette), that’s gonna take time.” Perhaps these people should just walk around with a sign hanging around their neck that says “I have no idea that business and life is all about relationships that’s why I’m relying on secret, ninja marketing trickery”.

Say please and thank you. Be polite. And then be a little more polite. Acknowledge people. Be humble. Pay it forward. Courtesy never goes out of style. And man does it pay well.


Unplug From Time To Time

by Kevin on March 27, 2014

It’s good to unplug from time to time. For the last week, we’ve been on our annual family Spring Break trip. We usually take Spring Break trips somewhere where there’s lot of sunshine, beaches, palm trees and drinks with little flags in them and this year we decided to go to Atlantis in the Bahamas. It was a fun week of eating great meals, drinking lots of margaritas, sightseeing, sleeping late, playing, watching sunsets, swimming in the ocean, in the pools, playing in the water slides and a private swimming encounter with the Sea Lions. The kids had a ball and of course, so did Karin and I.

This afternoon I’m flying from here in the Bahamas to Chicago to deliver two speaking engagements tomorrow at a large Financial Services conference. Back to civilization. I made a pretty obvious observation in the beautiful Bahamas. It was interesting to see that even in the Bahamas at a luxurious resort such as the Atlantis, there were huge numbers of people walking around staring at their iPhones, Androids, etc. We were surrounded by the most beautiful scenery of flowers, waterfalls, the ocean, bikinis, sharks, turtles, etc everywhere and people were walking and looking down at their phones. Amazing.

This may sound like an odd thing for a “Social Media Guy” to be saying, but in case you’ve never heard me say this before, I’ve been saying for the over 10 years that I’ve been in the Social Media world, “I’m not a Social Media guy.” I’m a relationship guy who has an understanding of how to use current technology (Social Media) to create, develop and enrich relationships.

Whether you’re at home, work or a resort, unplug from time to time. Turn the phone off. Not on airplane mode or vibrate. Off. Get a cup of tea, coffee, tequila, whatever, and just sit. Look around. We’re surrounded by beauty. Have a conversation with someone and look into their eyes and listen to them. Really hear them. The technology will still be there when you return. Savor your moments off-line. At the end, you’re not going to wish you could have read one more post about someone playing Candy Crush or why Gwyneth and Chris are breaking up. This is your life. Live it.


Your Personal Brand

February 26, 2014

Hi there! I hope you’re having a great end to your February. End of February – wasn’t it just Y2K?! If you didn’t get that last reference, I probably have cowboy boots older than you. As we covered in our last newsletter, Social Selling is made up of four things: 1)   Your Personal Brand 2)   […]

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Make Them Smile

February 11, 2014

The top 20% of your clients probably wouldn’t mind it if you picked up the phone, called them and told them that you care about them and asked them if there’s anything you could do for them today to make them smile. The bottom 20% probably wouldn’t mind it either. Perhaps just start with one […]

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End Of January High Touch Recap

January 30, 2014

We’re almost at the end of January, and I’ll bet none of your competitors have picked up the phone, send a postcard, or dropped by with a Frappa-Macha-Lacha-Whatever to any of their prospects, clients, Networking Partners or Strategic Alliances so far in 2014. It really is so easy to differentiate yourself from everyone else in […]

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You Do Know What Day It Is, Don’t You….?

November 5, 2013

When you get up in the morning totally jazzed about adding massive value to people, today isn’t just another day. It’s TuesYAY! Yesterday was MonYAY! Tomorrow’s WednesYAY! Yeah baby, you’re getting the hang of it now…. Tweet This Post

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October 10, 2013

Whatever it is that you want, if you really, really want it sincerely enough, there’s always a way to create it. There are no exceptions to this. And if you’re thinking of posting something in the comment thread below to try and prove me wrong, you’ve actually proven that you’d prefer to put your creativity […]

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Every Tuesday Is Thanksgiving

October 8, 2013

Most people give thanks on Sundays. I also give thanks on Tuesdays, because Tuesday is garbage day. As I walk around my home gathering the garbage from all of the garbage cans in our various rooms, I talk out loud with God. “Thank you God for allowing me to deliver enough value to my clients […]

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A Simple Practice For Sanity Amid Insanity

September 18, 2013

A simple practice that has worked very well for me over the years and may work well for you: There’s lot of bad news out there from shootings, to just about anything else you can imagine. Every time you hear a bad news story, immediately think of something you’re thankful for. And over time, apply […]

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While Connecting With Lots, Go Deeper With Few

August 12, 2013

Social Media is full of paradoxes. Just for clarification, a paradox is a seemingly apparent contradiction. SoMe exposes how interconnected we all are and actually always have been but didn’t know it. And we can become even more connected as more and more of the world gets online. Make sure that as you get more […]

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