Was Hemingway A Typewriter Expert?

by Kevin on August 30, 2014

I’ve been fortunate to have been speaking, training and coaching on how best to use LinkedIn and other Social Media platforms since 2003. Yes, 2003. That makes me Jurassic in the Social Media world.

From time to time, I like to reiterate a very important point. Was Hemingway a typewriter expert? Was Picasso a canvas expert? No. These were just some of the tools these artists used to convey their messages. They were artists.

And that’s what Social Media is for you. You’re an artist in terms of whatever value and message you’re delivering to the business world whether you realize it or not. LinkedIn, Facebook, Twitter, Instagram, whatever, are just some of the tools you use to deliver your value and message.

Have a basic understanding of these platforms but don’t think you need to become an expert at them. You don’t need to know how to fix a transmission in order to drive a car. Focus on your communication, networking and relationship building skills. Few people do this.

The irony is staggering. People want the newest iPhone which smells colors and realigns the planets, yet few work on improving their communication skills. Give an iPhone to a monkey and he’ll scratch himself with it or bite it. The value of the iPhone is not diminished when the monkey holds it, he just has no idea what to do with it.

We bring to the typewriter, canvas, LinkedIn, Facebook, Twitter, etc our communication, networking and relationship building skills or our lack of communication, networking and relationship building skills. Always be improving these skills and you’ll always be able to maximize the value and message you deliver regardless of the platform or medium. And that’s what being a true artist is all about.

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We all get various newsletters, ezines, etc. Many people and organizations who send these out think that they’re “touches”. That’s marketing speak for impersonal mass communication. They’re not bad things, but let’s not pretend that they are in any way personal.

When I work with my clients and I teach them and help them develop their own simple “High-Tech/High-Touch Relationship Marketing System”(TM) we don’t consider those newsletters, ezines, etc as touches. They’re normally accepted and expected forms of communication, but they’re not touches.

When someone says “that touched me” they’re probably not saying this in reference to a newsletter they just received. Ever. But when you take a sincere interest in someone and add value to them in a personal way, you better believe you’re touching them.

When I care enough to learn what’s important to you, where you went to school, your spouse’s name, your favorite sports team, your favorite type of food or any number of personal things about you, I have an unlimited number of ways to add value to you consistently over time.

And small efforts over time produce massive results.

“But Kev, I can’t do that with huge masses of people.” Exactly. That’s what your newsletter and ezine is for. Throwing mud on the wall and hoping something sticks is for amateurs. Professionals clearly identify the people and organizations they want to do business with whether as a prospect, client, networking partner or strategic alliance and strategically create and nurture personal relationships. And they never worry about business again. Matter of fact, they can’t keep up with the demand.

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