Conversation Skills Trump Social Media Skills

by Kevin on September 30, 2014

Most people and organizations use a “throw mud on the wall and hope something sticks” approach to Social Media. This may be an effective strategy if you’re in a commodity business, but there really are no commodity businesses, only people who have commodity thinking, but that’s a post for another time.

Your success in using Social Media effectively to increase your visibility, showcase your credibility, create referral relationships and strategic alliances and gaining clients while growing your revenue will not come as a result of your Social Media skills. It will be the result of your conversation skills. Just as your success in using your phone will not rest on the bells and whistles of your phone, it will be the result of effective communication skills.

It doesn’t matter how many fans, connections or followers you have if people don’t know you, like you or trust you. And the way you develop “know-like-trust” relationships with people is through conversations. By showing that you care about them. Skillful questioning and active listening skills trump Social Media skills every time.

Combine old-school, high touch relationship skills with new-school, high-tech communication tools such as Social Media platforms and you’ll create a timeless biz strategy instead of just trying to build a larger megaphone.


Was Hemingway A Typewriter Expert?

by Kevin on August 30, 2014

I’ve been fortunate to have been speaking, training and coaching on how best to use LinkedIn and other Social Media platforms since 2003. Yes, 2003. That makes me Jurassic in the Social Media world.

From time to time, I like to reiterate a very important point. Was Hemingway a typewriter expert? Was Picasso a canvas expert? No. These were just some of the tools these artists used to convey their messages. They were artists.

And that’s what Social Media is for you. You’re an artist in terms of whatever value and message you’re delivering to the business world whether you realize it or not. LinkedIn, Facebook, Twitter, Instagram, whatever, are just some of the tools you use to deliver your value and message.

Have a basic understanding of these platforms but don’t think you need to become an expert at them. You don’t need to know how to fix a transmission in order to drive a car. Focus on your communication, networking and relationship building skills. Few people do this.

The irony is staggering. People want the newest iPhone which smells colors and realigns the planets, yet few work on improving their communication skills. Give an iPhone to a monkey and he’ll scratch himself with it or bite it. The value of the iPhone is not diminished when the monkey holds it, he just has no idea what to do with it.

We bring to the typewriter, canvas, LinkedIn, Facebook, Twitter, etc our communication, networking and relationship building skills or our lack of communication, networking and relationship building skills. Always be improving these skills and you’ll always be able to maximize the value and message you deliver regardless of the platform or medium. And that’s what being a true artist is all about.


Your Newsletter And Ezine Isn’t A “Touch”

July 2, 2014

We all get various newsletters, ezines, etc. Many people and organizations who send these out think that they’re “touches”. That’s marketing speak for impersonal mass communication. They’re not bad things, but let’s not pretend that they are in any way personal. When I work with my clients and I teach them and help them develop […]

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One Conversation At A Time

June 24, 2014

No matter how many Facebook friends, LinkedIn connections or Twitter followers you have, nothing happens until a conversation is started. A billboard on the highway isn’t a conversation. While most people are running around trying to get more “likes” remember that business is conducted one to one. You can use Social Media to broadcast your […]

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Personalize Everything

May 23, 2014

As Dale Carnegie said many years ago, “Remember that a person’s name is to that person, the sweetest and most important sound in any language.” No matter how much technology changes and no matter how sophisticated Social Media (SoMe) platforms become, human nature doesn’t change. When you have the opportunity to modify a standard invitation […]

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Anti-Social Media

April 17, 2014

There are many people who think that success in leveraging Social Media comes down to understanding analytics, marketing conversion ratios, data mining, aligning planets, smelling colors and all other forms of modern alchemy. Maybe for some of the people with tape on their glasses it does, but those things have never been important to me […]

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Unplug From Time To Time

March 27, 2014

It’s good to unplug from time to time. For the last week, we’ve been on our annual family Spring Break trip. We usually take Spring Break trips somewhere where there’s lot of sunshine, beaches, palm trees and drinks with little flags in them and this year we decided to go to Atlantis in the Bahamas. […]

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Your Personal Brand

February 26, 2014

Hi there! I hope you’re having a great end to your February. End of February – wasn’t it just Y2K?! If you didn’t get that last reference, I probably have cowboy boots older than you. As we covered in our last newsletter, Social Selling is made up of four things: 1)   Your Personal Brand 2)   […]

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Make Them Smile

February 11, 2014

The top 20% of your clients probably wouldn’t mind it if you picked up the phone, called them and told them that you care about them and asked them if there’s anything you could do for them today to make them smile. The bottom 20% probably wouldn’t mind it either. Perhaps just start with one […]

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End Of January High Touch Recap

January 30, 2014

We’re almost at the end of January, and I’ll bet none of your competitors have picked up the phone, send a postcard, or dropped by with a Frappa-Macha-Lacha-Whatever to any of their prospects, clients, Networking Partners or Strategic Alliances so far in 2014. It really is so easy to differentiate yourself from everyone else in […]

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