Social Media is full of paradoxes. Just for clarification, a paradox is a seemingly apparent contradiction. SoMe exposes how interconnected we all are and actually always have been but didn’t know it. And we can become even more connected as more and more of the world gets online. Make sure that as you get more connected you go deeper with the people who matter most to you. It’s up to you to determine who matters most to you. It could be clients, prospects, networking partners, referral relationships, strategic alliances, or all of them. It would almost seem like the goal is to just collect friends, connections and followers, but that’s not really the goal. The goal is while connecting with lots of people, create and enrich specific relationships. Connect with lots. Go deeper with few.